“A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites.” wikipedia

We are learning about the distinguishing characteristics of viral video with Rajesh Setty today.  Click through this link for more some examples and reflections:

Lessons from 9 Viral Videos and 3 Second Acts

By Rajesh Setty on Tue 18 Aug 2009, 5:00 AM – 16 Comments

You would have seen one or more of these viral videos – some of these took off like wildfire on YouTube.

There is no ONE reason why videos become viral but there are a few observations we can make about the characteristics of these videos.  A typical viral video will have some combination of these 7 characteristics more